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Home > Industry Focus > Retail & CPG
The retail and consumer packaged goods industry, one of the largest worldwide, is thriving with growing economies and the resultant increase in purchase power, rapid strides in e-commerce and a larger supplier base.
 
A confluence of market forces have created an extremely difficult climate for retailers and consumer packaged goods (CPG) manufacturers to grapple with, such as:
Deflationary operating environments
Heightened regulatory pressures
Greater market complexity
Shorter product life cycles
Narrow profit margins
Slower population growth
More astute but less loyal consumers
Increased alternative sales channels
Brand erosion due to stock outs
A global consumer market place
Growing competitive pressures
Companies are thus tuning into retail outsourcing to edge out on operational efficiencies.

HCL advantage

HCL operates India’s leading consumer electronics store called “Digilife” across the country and provides domain-led services to leading retailers in the world. 
HCL offers “One Stop Retail Outsourcing Solution” - integrated business process outsourcing, information technology and infrastructure management solutions to facilitate operations for retailers and consumer packaged goods manufacturers across the globe

Retail Service Offerings

Retailers are on a constant strive to review their operations, provide better retail customer support and implement change strategies to improve sales and profitability to remain competitive in the market place.
HCL BPO combines a deep domain understanding and offers retail customer support spanning various components and services.
Supply Chain Merchandising Marketing &
Sales
Store Operations Customer
Support
Retail Analytics
Distribution & Planning Category Management Communication & Advertising Support Check Authorization & Processing Multi-Channel Order Management Category Profitability Analysis
Transportation Planning & Management Promotional Planning Support Online Catalog Creation & Data Management Credit Card Authorization & Processing Sales Support Customer Spend Analysis
Fleet Management Assortment Planning & Management Loyalty Program Administration Labor Scheduling Collections Customer Profiling & Segmentation
Material / Fleet Tracking Master Data Management (SKU Set-Up) Online Store / E-commerce Support (e-tailing) Store Communication E-commerce
Support
Promotion Effectiveness
Warehouse Management Planograming & Space Management   POS Management Store Card
Support
 
Inventory Management Consumer Demand Management (Merchandise Forecasting)   Stock Audit (Inventory Counting)    
Returns Management Price
Management
  Coupon Voucher Management    
Vendor Management Store Registry   Store Delivery Support (DSD)    
CPG Service Offering
Trends like softening sales, shortening product life cycle, rising raw materials cost, sluggish pricing power, increasing share of private label products are placing enormous profit pressures on Consumer Packaged Goods manufacturers. Retail outsourcing helps CPG companies combat the seismic shift in market dynamics.
 
Vendor Management Planning & Procurement Product Development Manufacturing Distribution & Logistics Marketing Sales Retailer/ Customer Facing Services
Contract Management Demand Forecasting Product Data Management Production Planning Route Management Consumer Analytics Pricing Management Contract Management
Vendor Performance Management Material Requirements Planning Specification Management Material Management Fleet Management Spend Analysis Trade Promotion Planning & Management Quote Processing
Distribution Planning & Scheduling Material Expediting Track & Trace Support (Fleet Tracking) Customer Profitability Order Management
PO Placements WIP Tracking Inventory Management SKU Sales Analysis Sales Support
Open Order Reporting Warehouse Management Collections & Accounts Reconciliation
Freight Transaction Processing & Audit
Reverse Logistics