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| Home > Industry Focus > Retail & CPG |
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The retail and consumer packaged goods industry, one of the largest worldwide, is thriving with growing economies and the resultant increase in purchase power, rapid strides in e-commerce and a larger supplier base.
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| A confluence of market forces have created an extremely difficult climate for retailers and consumer packaged goods (CPG) manufacturers to grapple with, such as: |
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Deflationary operating environments |
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Heightened regulatory pressures |
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Greater market complexity |
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Shorter product life cycles |
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Narrow profit margins |
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Slower population growth |
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More astute but less loyal consumers |
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Increased alternative sales channels |
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Brand erosion due to stock outs |
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A global consumer market place |
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Growing competitive pressures |
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| Companies are thus tuning into retail outsourcing to edge out on operational efficiencies. |
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HCL advantage |
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HCL operates India’s leading consumer electronics store called “Digilife” across the country and provides domain-led services to leading retailers in the world. |
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HCL offers “One Stop Retail Outsourcing Solution” - integrated business process outsourcing, information technology and infrastructure management solutions to facilitate operations for retailers and consumer packaged goods manufacturers across the globe |
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Retail Service Offerings |
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| Retailers are on a constant strive to review their operations, provide better retail customer support and implement change strategies to improve sales and profitability to remain competitive in the market place. |
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| HCL BPO combines a deep domain understanding and offers retail customer support spanning various components and services. |
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| Supply Chain |
Merchandising |
Marketing
&
Sales |
Store
Operations |
Customer
Support |
Retail Analytics |
| Distribution & Planning |
Category Management |
Communication & Advertising Support |
Check Authorization & Processing |
Multi-Channel Order Management |
Category Profitability Analysis |
| Transportation Planning & Management |
Promotional Planning Support |
Online Catalog Creation & Data Management |
Credit Card Authorization & Processing |
Sales Support |
Customer Spend Analysis |
| Fleet Management |
Assortment Planning & Management |
Loyalty Program Administration |
Labor Scheduling |
Collections |
Customer Profiling & Segmentation |
| Material / Fleet Tracking |
Master Data Management (SKU Set-Up) |
Online Store / E-commerce Support (e-tailing) |
Store Communication |
E-commerce
Support |
Promotion Effectiveness |
| Warehouse Management |
Planograming & Space Management |
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POS Management |
Store Card
Support |
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| Inventory Management |
Consumer Demand Management (Merchandise Forecasting) |
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Stock Audit (Inventory Counting) |
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| Returns Management |
Price
Management |
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Coupon Voucher Management |
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| Vendor Management |
Store Registry |
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Store Delivery Support (DSD) |
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| CPG Service Offering |
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| Trends like softening sales, shortening product life cycle, rising raw materials cost, sluggish pricing power, increasing share of private label products are placing enormous profit pressures on Consumer Packaged Goods manufacturers. Retail outsourcing helps CPG companies combat the seismic shift in market dynamics. |
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| Vendor
Management |
Planning &
Procurement |
Product
Development |
Manufacturing |
Distribution
& Logistics |
Marketing |
Sales |
Retailer/
Customer
Facing
Services |
| Contract Management |
Demand Forecasting |
Product Data Management |
Production Planning |
Route Management |
Consumer Analytics |
Pricing Management |
Contract Management |
| Vendor Performance Management |
Material Requirements Planning |
Specification Management |
Material Management |
Fleet Management |
Spend Analysis |
Trade Promotion Planning & Management |
Quote Processing |
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Distribution Planning & Scheduling |
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Material Expediting |
Track & Trace Support (Fleet Tracking) |
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Customer Profitability |
Order Management |
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PO Placements |
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WIP Tracking |
Inventory Management |
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SKU Sales Analysis |
Sales Support |
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Open Order Reporting |
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Warehouse Management |
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Collections & Accounts Reconciliation |
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Freight Transaction Processing & Audit |
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Reverse Logistics |
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| SCM for Retail & CPG |
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| Organised retailing is witnessing a fast-paced revamp. On the global Retail stage, over the last decade, little has remained the same. The global economy has changed, consumer demand has shifted & retailers' operating systems today are infused with far more technology than was the case six years ago. |
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| However, this burgeoning industry is facing its own nemesis in the face of current economic melt down. In the battle for tightly held consumer dollars, sheer size is no longer enough; organisations have a pressing need to be innovative and reengineer the existing business process. |
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| HCL works with general merchandisers, specialty retailers, discounters, food processors, beverages manufacturers, personal and household goods manufacturers. We work closely with customers to understand their strengths, challenges and strategic initiatives better. For customers, this translates into high quality, consistent, seamless and cost-effective outsourced services that give them a competitive edge over their competitors. |
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| Our specific retail focused service offerings include: |
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| Sourcing |
Logistics Support |
Inventory Planning & Management |
Order Management System |
Warehouse Management |
SCM Visibility & Tracking |
| Vendor Management |
Transportation Planning & Management |
Inventory Forecasting/Analytics |
Order Fulfilment |
Goods Receipt |
Fulfilment Visibility and Tracking |
| Requirement Processing |
Distribution Management |
Replenishment Panning |
Order Routing & Optimisation |
Warehousing & Storage |
Promotional Planning |
| Source Strategy |
Freight Costing |
Master Data Management |
Order Substitution |
Merchandise Distribution |
Procurement Visibility & Tracking |
| Supply Order Collaboration |
Freight Audit |
Product Tiering/Mapping |
Sales Order Processing |
Outbound Processing |
Transportation/Fleet Visibility & Tracking |
| Spend Analytics |
Fleet Management |
Product Coding (UNSPSC, EAN) |
Pricing & Billing |
Returns |
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| E-Sourcing |
Reverse Logistics |
SKU Data Management |
Returns Management |
Virtual Warehousing |
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| Direct/Indirect Procurement |
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Spend Analytics |
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Cross Docking |
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| Email: bpo.marketingretail@hcl.in |
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